How to win Buy Box?
What Is The Buy Box;
Buy Box is white box present at right side of Amazon product detail page, where customer can add items for purchase to their carts. Not all sellers are eligible to win Buy Box.
Top 2 factors to win a buy box
I.Buy Box Price.
II.Fulfillment Methods.
I; Buy Box Price;
—Price must be competitive
—Price should be within 2% of Buy Box price
—MAP: Minimum Advertised Price
—MRP: Maximum Retail Price
How to calculate 2% price?
Formula:
(2%×buy box price=?
2/100×11.99=0.2398)
MAP: *Minimum Advertised Price*
Minimum advertised price (MAP) is the lowest price that a manufacturer will allow their products to be displayed or advertised for sale. In simple words, brands restrict the resellers or the wholesalers to sell their product within a certain price range not less than that.
ii) Fulfillment Methods
—Always use FBA as fulfillment method
—FBM get the lowest chances to win the buy box
{FBA (fulfilled by Amazon)}
FBA is Amazon’s warehousing and fulfillment service that allows sellers to send inventory to an Amazon warehouse and have their orders shipped by Amazon.
{FBM (Fulfilled by Merchant)}
FBM is a fulfillment method in which the seller takes full responsibility for storing inventory and shipping orders.
*Build Your Account Health Rating (AHR)*
1)Order Defect Rate (ODR)
—ODR Should be less than 1% required
—The key metric to learn about customer experience
—Heavily weighted on last 60 days data
*ODR is based on 3 metrics:
1) Negative Feedback (<5% recommended)
2) A-Z guarantee claim rate.
3) Credit Card charge back rate.
*Negative Feedback Score*
There are 2 types of feedbacks:
—i) Product Review (Quality of product)
—ii) Seller Review (Shipping & customer service performance)
—4 and 5 stars are positive feedback score
—3 star is neutral
—1 & 2 stars considered as negative
A-Z Guarantee Claim Rate
—It covers timely delivery and condition of your product
—Represented as a percentage (Number of orders with claim divided by the total number of orders in 60-days period)
—Buyer must first contact you
—You have 48 hours to respond
—If you and the buyer don't agree upon a solution then the buyer can file an a-z claim
Hope this is helpful to you. Best wishes for your future.
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