WIN BUY BOX ON AMAZON IN 2022 The Buy Box, is a widget that can be seen on most Amazon product listing pages and allows customers to instantly purchase items they're looking for. REASON TO WIN BUY BOX Having control of the Buy Box improves your chances of generating a sale because it is the first 'call to action' that customers see. The location of the Buy Box is frequently enough to produce a sale. You can generate Amazon PPC advertising if you possess the Buy Box. You can't create advertisements for the product if you don't own the Buy Box, even if it's on your own listing. VERIFYING YOUR BUY BOX ELIGIBILITY: Amazon provides two free methods to verify your eligibility. Go to Inventory > Manage Inventory in Seller Central. Two columns will appear on your product listings: Buy Box Price and Buy Box Eligibility. Then, at the top of your Seller Central page, type "Buy Box" in the search bar, and the Help window will slide out from the right. It imme